Most companies work with several agencies focused on their own part of the communication field. The advertising agency, the PR agency, the brand strategist, the web agency and the direct marketing agency. In an ideal world, the agencies work together, but that is seldom the case in practise.
It's rather like letting five chefs into the kitchen, giving them their own budget and the mission to cook your dinner. Everyone will go to work, eager to make you happy with their own dish, with very different, and not always compatible, results. But if you plan the dinner beforehand, the results will be better. You tell them the theme of the evening, the number of dishes you want on the table and which guests you expect. The chefs can then co-operate, to make a really successful evening.
Our point is, of course, that integrated communications can do wonders, both for the end result and the budget. However, it does have to be carefully planned and share common ground. Contact us and we will help your communications start working more effectively.