The communication assignment includes reinforcing the company's brand and to build a foundation for long-term relations with the media and other stakeholders.

"This is a very attractive assignment for us. We have been using Mindjet's mind mapping product for several years and there is great potential to make even more people realize how to work more intuitive and creative", said Mikael Westmark, CEO of Westmark Information.

Mindjet also offers Mindjet Catalyst, a collaboration tool that is available as an online service. The users have access to mind mapping tools and they can share documents with each other, hold web conferences and use similar functions.

This year, we have decided to put Christmas presents aside - and instead support World Childhood Foundation (www.childhood.org). Take care in 2010!

L'Oréal and Reckitt Benckiser are among the well-known competing brands, but together with Product of the Year we are now seeking for more Swedish producers to join the award. The products will compete in different categories, e.g. yoghurt, lotion, shampoo and detergent, and products entering the award must have been launched on the market relatively recently.

Product of the Year will be the largest consumer survey ever conducted in Sweden.  4,000 Swedish consumers will vote for the year's most innovative consumer products and the winning product can then use the logotype in its communication during one year, to influence consumers in supermarkets to buy the products.

It is not surprising that the recession has had an impact on the media landscape. More than two thirds of the Swedish journalists believe that the number of printed media will shrink dramatically. And one in ten have already made a complete switch from traditional to online.

However, despite the repercussions of the recession, journalists remain personally upbeat. 84 percent confirm they are just as happy or happier in their current roles. In Sweden, this figure is as high as 93.5 percent!

It is time for a new mindset in public relations  - Professor Dr. Ansgar Zerfaβ

The survey is also interesting reading for the PR and communication industry. We all live an increasingly digitized lifestyle and consume more and more online media. The pressure is therefore high on companies and organizations to manage new methods of communication – and to understand the need for transparency and openness that comes with social media. As communicators, we definitely have an important and strategic role to play.

Click here to read more about the "European Digital Journalism Study 2009".

BSA is a non-profit trade association created to advance the goals of the software industry and its hardware partners. Software piracy is the unauthorised copying or distribution of copyrighted software. This can be done by copying, downloading, sharing, selling, or installing multiple copies onto personal or work computers.

BSA is headquartered in Washington and active in more than 80 countries around the world.

The online backup company Kabooza recently conducted a large global survey showing that over 80 per cent of people do not back up their home PC regularly, and 50 per cent do not back up at all.

According to Kabooza, this fact is surprising – especially as the risk of losing important data due to viruses, hard disk crashes, physical damage or theft is high. In fact, over 50 per cent of the survey respondents had lost important files and pictures on their home PC, 40 per cent within the last year.

- The results of the survey really show the necessity of backing up your data. Perhaps the most surprising thing is that the majority of those who took part in the survey are PC users with an interest in technology, says Samuel Johansson, one of Kabooza’s founders.

Losing pictures the greatest concern for home PC users

- The results also tell us that the majority of those who took part in the survey were worried about losing their pictures above all else. This is because of all the personal memories that pictures involve, Samuel continues.

According to Kabooza, there has traditionally been no good, economic way of backing up personal photo collections online. But with high-speed Internet access, online backup has created new possibilities.

Kabooza offers automatic backups online, unlimited storage and tools for photo sharing. The service is designed for home PC users who want to back up their files quickly and easily. All documents and pictures in the selected folder are backed up automatically and stored in the same folder structure on the Internet.

In other words, Kabooza ensure that we do not have to worry about losing our holiday pictures or other important documents if something unexpected happens to the PC.

With Kabooza it is easy to create online photo albums, share them with friends and publish comments on photos. The albums can be private, shared or available for public viewing.

Read more about the survey here.

The office is open, light and very attractive - in the middle of the city with a view of Hötorget and Konserthuset.

Check the pictures below, or even better: come by and see for yourself!

This is included:

• •Office space
• Internet
• •Pentry
• •Conference room

Address: Kungsgatan 48, Stockholm
Rent: SEK 4 750 per month + Swedish VAT
Available: Now

Contact:
Mikael Westmark
+46 8 522 378 01
mikael@westmark.se

- We want to showcase Swedish companies the advantages of Internet based business systems compared to traditional systems which are more expensive and less flexible. Good PR and smart communication is therefore essential for us, says Ståle Risa, COO at 24SevenOffice.

Ståle Risa, COO 24SevenOffice

Westmark Information will be working with strategic counselling and hands-on communication activities for 24SevenOffice.

24SevenOffice AS is Europe’s leading supplier of integrated business systems delivered as a service on internet (Software as a service - SaaS). The system contains everything a business needs for its day to day operation and includes everything from accounting, invoicing and logistics to CRM, e-mail, file and document handling, group calendar and project management.

24SevenOffice has its head office in Oslo, a total of 100 employees and more than 10 000 users. The stock is listed on the Oslo Stock Exchange and more information is available at www.24SevenOffice.com.

Brands2Life received the Consumer Products Award for its campaign “Reintroducing Rentokil” for Rentokil.

Fink & Fuchs PR was named “German Consultancy of the Year”.

In the Travel and Tourism category, Marco de Comunicacion won the award for its “BODY.MIND.MADEIRA.SEE IT.” campaign with the Madeira Travel Board.

Ballou PR (France) and Canela PR (Spain) were also both finalists for their market-leading campaigns in 2007/2008.

In total, Oriella Partners were nominated for a total of ten awards – Brands2Life (4), Marco de Comunicacion (3), Fink & Fuchs PR (1), Ballou PR (1), Canela PR (1).

Click here to see the full press release on the Oriella PR Network web site.
 

Westmark Information expands and recruits Märta Nord as a new communications consultant and project coordinator.

Märta has worked with PR and communications in Madrid and has many international contacts. In Spain she worked with international communication and project coordination for the cultural organizations Espacio Menosuno and Fundación Arte Viva. She has also worked with PR for Talking Point, an English school for adults.

Märta has a masters degree in Massmedia and Communication from the University in Uppsala, and she has also studied at Universidad Complutense de Madrid. She will be working as a communications consultant and project coordinator with the agency´s local and international clients.