PR will boost interest for mobile video services

Ironroad, a Swedish mobile services company, is now focusing on strategic communications and PR together with Westmark Information. The objective is to increase the visibility of the company and the interest for new mobile services such as gaming, chat, karaoke and dating on 3G mobile phones.

- There is an enormous consumer demand for mobile services that are both fun and easy to use. Ironroad is really in the forefront and we will now make both the services and the company more visible, says Mikael Westmark, CEO at Westmark Information.

Ironroad develops easy-to-use interactive video services for 3G mobiles, e.g. speed-dating, chat and karaoke. The services are reached directly, without any need to download client software to the mobile phone.

Ironroad has appr. 35 employees and offices in Sweden, the Philippines and Russia. The client list contains several global mobile operators and content and service providers.

Ericsson is one of Ironroad's close partners. Mats Dahlin, the former Ericsson executive, was recently appointed as chairman and he also became part-owner.

For more information about Ironroad, visit www.ironroad.com.

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Westmark Information AB, Kungsgatan 48, SE-111 35 Stockholm, Sweden. T: +46 8 522 378 00