Westmark assigned for anti software piracy PR in Sweden
Published Mar 23, 2009
Westmark Information has been selected as the new communications agency for Business Software Alliance (BSA) in Sweden. The assignment includes managing a full communications program with media relations activities, anti piracy campaigns and influencer outreach.
BSA is a non-profit trade association created to advance the goals of the software industry and its hardware partners. Software piracy is the unauthorised copying or distribution of copyrighted software. This can be done by copying, downloading, sharing, selling, or installing multiple copies onto personal or work computers.
BSA is headquartered in Washington and active in more than 80 countries around the world.