Media relations and press office

Media and business are mutually dependent on each other. The journalists need information and news that can lead to interesting stories. Companies, on the other hand, seek publicity and aim to, as far as possible, control the image of their organisation.

That is the starting point for all good and long-term media relations. It is important to respect journalists' work and understand their working situation.  They increasingly need to be specialised, fast-moving and adaptable the new demands of the digitalised media world.

The organisation, on the other hand, has a need to be visible and become a credible source of information. In order to achieve that, you must have something interesting to say, make sure that the audience understand it, and have someone up front telling it.

At Westmark Information, we have experience of working as journalists ourselves, as well as several years as professional media advisors.

We help our clients identify the right individual journalists, produce press materials and regularly distribute press releases with news and interesting stories. We arrange interviews, organise press meetings and hold roundtable debates.

We often establish a press office for our clients, i.e. handle media contacts or act as a complement to an existing PR and marketing department.