Media training

When we are in contact with media and the world around us, our chosen messages are automatically placed under the spotlight. The spokesperson also has a big effect on the general image of the organisation.

We have practical experience of being in the media spotlight and managing the profiles of CEOs, management teams and any other key personnel. A media and messaging workshop is very effective to help our clients take a more prominent market position.

We mix practical training in front of video cameras with an understanding of how media works and what makes news. Together with the client, we prioritise the most important media and make an inventory of what could interest a journalist.

A lot of emphasis is placed on testing and evaluating if the selected messages are interesting enough - and if they really work.