Media training - affect the public opinion of your company
When in contact with media and the world around us, our chosen messages are automatically placed under the spotlight. The spokesperson has a big effect on the general image of the organisation. It is then a great advantage for him or her to have previously tested and evaluated the messages in front of a camera.
A media and messaging workshop is very effective way to help our clients take a more prominent market position. Together we test the selected messages to ensure they are interesting enough - and that they really work. We media train selected spokespeople on video camera to find out what could interest a journalist.
At Westmark Information, we have practical experience of being in the media spotlight and managing the profiles of CEOs, management teams and other key personnel. We are often, therefore, hired by companies with a need to improve their employees' communication skills. The result is not only increased positive publicity, but also more uniform communication and strengthened internal values.
A media and message training program consists of e.g. the following:
- An analysis of the organisation
- A practical workshop to test and evaluate the messages
- Media training of selected spokespeople in front of a video camera
- Evaluation and analysis
